Foosball is a young and growing sport that has become more professional in the recent years. Players are investing a lot of money to execute the sport, among others, for different equipment. Statistics of the german sports market indicate that the general sales volume of active sports consumption is way higher than the sales volume of passive sports consumption. Our goal is to establish a cycle which helps us to use the active sports consumption in foosball to keep the sport growing. We aim to achieve this ambition by developing a brand that offers a wide range of high quality products designed for the players. We want to give back to the sportsmen and the sport itself  in form of different projects like sponsorships by using the purchase power of the foosball market.